Microsoft announces pricing on Surface Pro. Disappoints everyone.

I have been very interested in the Surface Pro tablet since it was announced this summer. And I knew if I was going to buy any Windows 8 tablet or laptop, it would probably be the Surface Pro. Until, that is, I heard Microsoft’s announcement on Thursday regarding the Surface Pro’s pricing.

Microsoft finally announced on Thursday the long awaited pricing details for their anticipated Surface ultratablet with Windows 8 Pro. The Surface Pro, as I’ll call it, will be available in January starting at $899 for 64GB version, and $999 for the 128GB model. The keyboard, however, will be an additional $120 for the TouchCover or $130 TypeCover. I was really hoping Microsoft would come out swinging with aggressive pricing for the Surface Pro after their ho-hum launch of both the Surface RT and Windows 8. I was hoping for a price in the $700-$800 range, making it an attractive, low cost alternative to the Macbook Air while providing more features than your typical IPad & Nexus tablets. This also may be due to Microsoft having to appease their OEM partners by not undercutting their new Windows 8 devices.

Still, the Surface with Windows 8 Pro has some respectable specs that puts it in the same conversation as the Macbook Air. Intel Core i5 processor, 1920×1080 resolution, USB 3.0 port, Mini DisplayPort, dual 2×2 MIMO antennas, and a stylus pen for on-device note-taking. Unless Microsoft announces a keyboard bundle package for the Surface Pro launch, I don’t see consumers (myself included) lining up to buy the new Surface Pro in January. $1020 to $1130 for the Surface Pro is not going to gain Microsoft any market share from Apple in either the ultra book or tablet markets. Which is disappointing to say the least.